In a business development role, the question of whether or not to hire an SEO firm always comes up and happens more frequently than we expect. Additionally, not every business should hire us, or possibly any SEO firm at all. The answer is not always “yes.” Many people aren’t ready to add one. Below is some information from Digital Search, as a Dublin SEO agency, to assist you in deciding whether to use an SEO firm.

If you find an agency that doesn’t fit your culture, don’t hire them
We want to make sure that Digital Search fits our prospects just as well as we want Seer to match our prospects. Many agencies may signal that they can’t function in that setting if your culture has plans that could alter at the drop of a hat.

If an agency does not prioritize money as the most crucial objective, do not hire them
Rankings don’t let you pay your bills, and the agency you choose shouldn’t use them to gauge its performance. Rankings are an excellent early sign that things are going well, but if they aren’t accompanied by improvements in traffic, conversions, and money, they are just vanity metrics.

If you’re also spending money on other marketing avenues, hire an agency
Technically sound sites and optimized content can be provided by SEO, but if other channels aren’t working to increase the site’s authority and traffic, SEO may take a very long time to provide results. Even the best content requires a mechanism to be shared and develop authority in order to later drive traffic naturally.

If you want long-term success, work with an agency
The majority of SEO is focused on creating long-term success and value unless there is something simple to correct on your website. Paid search is a far more practical strategy to get those rapid victories if you need immediate traffic.